BBW International Inc. has been one of my longest-running clients where I have had the pleasure of providing graphic design services remotely for several years. Through this role, I have honed my ability in managing projects and working independently while also maintaining excellent communication with BBW staff in different time zones across Canada .
The designs I have created for BBW includes shades of blue and subtle hints of purple found in the staff’s uniform scarves and ties, the brand’s distinctive style. By incorporating these colours, the brand’s aesthetic is prominently reflected in their marketing content, solidifying the brand’s identity.
Design For Print
Consistent branding plays a crucial role in establishing recognition and trust in a competitive market. Print advertisements and exhibition booth designs are vital components of BBW’s marketing strategy, as they provide tangible and immersive experiences that allow potential clients to interact with the brand on a personal level.
Through thoughtful design choices and a commitment to brand consistency, I have designed a unified aesthetic that not only enhances their brand presence, but showcases BBW’s professionalism to inspire confidence and encourage event organizers to choose them as their trusted partner for seamless events.
I create compelling print materials that elevate BBW’s brand, highlighting their professionalism and reliability in the event industry. This involves developing visually captivating designs such as:
Large scale printed material including banners to complement the onsite staff, making them stand out in the crowds
Brochures included in delegate bags provided to attendees, promoting their professionalism and services, creating a lasting impression
Digital Design
Using photos and footage of the BBW staff in action, I refine them and produce graphics highlighting the brand’s service and professionalism. The deliverables are presented in a variety of formats, including digital ads and banners at events, high-resolution PDFs and order forms, as well as optimized social media posts for seamless sharing on platforms such as Instagram, Facebook, and LinkedIn.
These visuals serve multiple purposes including connecting with the community, staying relevant within the event staffing industry, and educating clients on innovative event solutions— All while advertising the brand and their services.
We’ve engaged Renee Wong as our graphic designer since she was a student. She manages the content on our website and help us brand our pivots in the pandemic. We have been impressed with her speediness and ability to get what we want. Most recently, she edited our promotional and training videos under very tight time constraints. She met our demands with precision and professionalism. Her creativity is boundless. When we have difficulty with technical issues on design platforms, she is our go-to expert. We hope to continue to work with Renee as our business continues pivoting to find our footing in the new normal.
The visuals I create for BBW Staffing, encompassing both social media and print materials, are meticulously designed to develop a consistent and cohesive brand identity. By maintaining a polished, professional aesthetic, these visuals reinforce the credibility of BBW International Inc. as a trusted and reliable partner for business needs. This consistency yields a lasting impression of professionalism, solidifies BBW’s position as a recognizable brand among its competitors, and ensures the company remains relevant and up-to-date with the latest trends in the event industry.
