A Home For Music In Canada
Museum, Music Venue, Souvenir Shop & Tourist Attraction
Client: Studio Bell: National Music Centre
Role: Graphic Design Intern, Product Design
Tools: Illustrator, Photoshop, InDesign
The National Music Centre is Canada’s first museum dedicated to Canadian musicians and sharing it’s musical history. As a cultural landmark in East Village Calgary, the building’s unique infrastructure consists of 226,000 glazed terracotta tiles and has hosted numerous musicians and entertained families.
Both Canada and Studio Bell share a birthday on July 1st. To celebrate the museum’s one year anniversary they were launching a new line of products to be sold in the souvenir shop. I was tasked with developing a series of designs for items including T-shirts, pins, hats and postcards. The current branding for the young company reflected a clean and simple appearance, however for this project the client instructed that I break away from the brand’s current style. I was given creative freedom in developing a more family-friendly artistic design that would appeal to the museum’s audience and still be recognized as part of the Studio Bell branding.