A Home For Music In Canada

Museum, Music Venue, Souvenir Shop & Tourist Attraction

Client: Studio Bell: National Music Centre
Role: Graphic Design Intern, Product Design
Tools: Illustrator, Photoshop, InDesign
Year: 2017

The National Music Centre is Canada’s first museum dedicated to Canadian musicians and sharing it’s musical history. As a cultural landmark in East Village Calgary, the building’s unique infrastructure consists of 226,000 glazed terracotta tiles and has hosted numerous musicians and entertained families. 

Both Canada and Studio Bell share a birthday on July 1st. To celebrate the museum’s one year anniversary they were launching a new line of products to be sold in the souvenir shop. I was tasked with developing a series of designs for items including T-shirts, pins, hats and postcards. The current branding for the young company reflected a clean and simple appearance, however for this project the client instructed that I break away from the brand’s current style. I was given creative freedom in developing a more family-friendly artistic design that would appeal to the museum’s audience and still be recognized as part of the Studio Bell branding.

Studio Bell: National Music Centre postcard featuring the lights in the Performance Hall.
Glazed terracotta tiles ripple across the walls of the museum creating an illusive appearance.
An illustration of an amp with the Studio Bell logo blasts music and vibrates, emitting sparks and shooting stars.
This postcard features an audio visualizer with high and low notes transitioning from pink to magenta purple on a black background with the Studio Bell logo at the top left.
A black and white photograph looking upwards toward the ceiling of the National Music Centre. Sunlight is reflected off the glazed tiled walls.
From the National Music Centre's Collection is a photograph of the Rogers Model 30D Radio Receiver invented by Edward S. Rogers Sr. (1900 – 1939). Manufactured in Ontario, Canada.
A close-up photo of the Brasher Resonator Guitar strings. This guitar has a metal body and produces a louder and more tinny sound compared to acoustic guitars.
Currently on exhibit at the Museum.
This postcard has a splash of the rainbow with a colourful paint splattered border surrounding the Ken Kesey PA controller. This PA controller is smothered in colourful paint on it’s sides, giving the old equipment a brand new look.
An outdoor view of the Studio Bell: National Music Centre building. The building bridges over traffic and connects to the King Eddy Bar.
On the left is a photograph looking out of Performance Hall as visitors of the museum walk underneath the dim lights emitted from the icicle purple and pink lights hanging from the ceiling.
On the right are several postcards featuring photos and the branding of Studio Bell loosely stacked on top of eachother.
Studio Bell: National Music Centre – 300-851 4 Street SE, East Village Calgary, AB T2G 1R1